American (Faux) Beauty

6 Oct

I saw a cab pass my job on 6th Avenue advertising Maybelline’s Volume Express: The Falsies.

The cab ad read “Get the false lash glam!”

It struck me as funny that not only is mascara being sold in a way that acknowledges the unnatural ways Americans seek beauty but that this society rarely advertises anything boasting how fake it looks.

Fairly honest advertising, but still a disturbing message: Be beautiful by being fake.

My questions are: Is this ad running in other countries? How is it doing both here and there? Are there other things we advertise using fakeness as a virtue?


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