I saw a cab pass my job on 6th Avenue advertising Maybelline’s Volume Express: The Falsies.
The cab ad read “Get the false lash glam!”
It struck me as funny that not only is mascara being sold in a way that acknowledges the unnatural ways Americans seek beauty but that this society rarely advertises anything boasting how fake it looks.
Fairly honest advertising, but still a disturbing message: Be beautiful by being fake.
My questions are: Is this ad running in other countries? How is it doing both here and there? Are there other things we advertise using fakeness as a virtue?
Constructed Meanings 
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